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Professional Experience
With over 13 years of professional experience, Graeme has worked within a variety of industries, including film, education, marketing, sustainability, and technology.
20+ years experience
Over 20 years experience driving revenue with over 10 years of experience building and scaling SaaS partner programs to deliver revenue and growth.
Cross Functional
With a unique blend of partnerships, sales, CS, marketing, enablement and product experience to help drive alignment across all functional teams.
$100M+ Partner ARR
Delivered over $100M in partner ARR from resellers, referral, service partners and integration and technology partners.
Head of Partnerships
SINAI Technologies | North America (Portland, OR) | 2024 - present
SINAI is committed to mitigating climate change by enabling more intelligent and precise emissions measurement, thorough scenario analysis, and effective decarbonization strategy tools tailored for organizations. We proudly position ourselves as the world’s leading Decarbonization-as-a-Service platform, designed to help businesses measure, analyze, reduce, and accurately price their emissions. Our approach employs robust science-based methodologies to ensure that our clients can make informed decisions for a sustainable future.
Strategic Partnership Manager
Whip Around | North America (Portland, OR) | 2023
Evaluate and determine the viability of a scaleable partner program while developing the framework and processes for the partner program to be implemented.
Whip Around is a fleet management platform to streamline the daily vehicle inspection process with Series B funding.
Sr. Partnerships & Alliances Manager
Spectrm | North America (Portland, OR) | 2022 - 2023
Build and develop the global strategic tech partnership program and expand North American agency partnerships for Spectrm, a European based conversational marketing platform, to grow the North America market. Doubled number of technology partners while building integration strategies, expand the partnership with major tech companies to include co-selling with account teams, developing a joint conversational commerce offering and launch integration. In addition to building partnerships, rolled out partnerships tools (Crossbeam, Reveal, Superglue) and processes to improve operations and develop scaleable ecosystem focused partnership program. Spectrm is a conversational marketing platform with Series A funding that powers many of the world's leading chatbots.
Head of Agency Partnerships - Americas
Pulsar Platform | North America (Portland, OR) | 2021 - 2022
Manage all agency relationships in the Americas with regional and global agencies and work closely with the sales, marketing and customer success teams to assist our partners and clients to get most out of Pulsar Platform, an AI-powered audience intelligence platform, combining conversational and behavioral signals from the world’s leading digital sources to help organizations understand their audiences and create messages that matter to them.
Pulsar Platform is a wholly-owned subsidiary of Access Intelligence PLC.
Partner Manager
Hootsuite Inc. | North America (Portland, OR + Vancouver, BC) | 2015 - 2021
Build and manage strategic partnerships with digital service providers, global and independent agencies, and technology platforms to drive sales and improve customer retention. Key goals are to increase partner influenced revenue (by developing partner offerings that incorporates agency and integration services), partner sales enablement, training, and actively working with Hootsuite enterprise sales executives.
Hootsuite is the most widely adopted social relationship platform in the world with 18+ million users with a mission to empower our customers to transform messages into meaningful relationships. Recognized as a leader in the Forrester Wave and G2Crowd.
Director of Business Development & Client Services
Cascade Web Development, Inc. | Portland, OR | 2012 - 2015
Oversee all business development, partnerships and client relationships. Manage client services team and 40+ clients/partners. Lead digital strategy for clients. Refocused the business on Cascade’s core services and mission while improving company’s processes after incubating Brandlive (a spinoff company). Improved processes and the focus led Cascade to YoY growth. Clients include Buff Headwear, General Motors, and Gerber Gear. (Cascade became a Certified B Corporation in 2017.)
Business Development & Collaboration Manager
Grouptrail (formerly FMYI, Inc.) | Portland, OR | 2009 - 2012
Manage new business and client relations. Write new business proposals. Build local and national partnerships, create internal processes, manage training and support staff, while advising and collaborating on marketing projects. Clients include Aflac and Nike. Managed and completed Certified B Corporation assessment. (FMYI was a Certified B Corporation and now is an Oregon Benefit Company.) (Previous positions: Sales & Marketing Manager, Account Manager)
Assistant Account Executive
Metro Marketing Resources, Inc. | Hamden, CT | 2008 - 2009
Manage local store marketing for national restaurant chains; develop marketing concepts strengthening offer redemption and ROI. Clients include Subway, Einstein Bros. Bagels, Church’s Chicken, and IHOP.
Director of Marketing
Tom Dwyer Automotive Services, Inc. | Portland, OR | 2007 - 2008
Create and implement the marketing/communication plan focused on community and business interests. Spearhead partnership to launch innovative sustainability program to be an industry and community leader.
Summer Conferences Manager, Asst. Director of Admissions, Admissions Counselor
Pacific University | Forest Grove, OR | 2003 - 2006
Manage and advise summer conference and student ambassadors; recruit students; develop recruitment and alumni programs and events.
Film Experience
Produced, directed and edited films for the International Korean Adoptee Associations (IKAA), Oregon Holocaust Resource Center (now part of the Oregon Jewish Museum and Center for Holocaust Education), California Department of Development Services and The Orphanage, Inc.
Expertise
Leadership | Technology | Sustainability | Marketing | Strategy | Social Media | Social Networking | Creating Impact | Client Engagement | Organizational Change | Business/Partnership Development | Management | Team Empowerment | Event Management | Fundraising | Non-profit Boards